Why BSN?
Factory-Direct. Reliable Speed.
GET YOUR GEAR FASTER
- Direct delivery of custom looks from elite brands
- Dedicated warehouse capacity to ensure fast turnaround
- Stock uniforms ship in days, custom as soon as 2 weeks
Simplify Your Season with My Team Shop+
BUILT FOR CLUB SOFTBALL PRECISION
- Seamless shop coordination across your entire club
- Central hub for managing your team roster
- Orders shipped straight to players’ doorsteps
Service That Powers Club Growth
REAL SUPPORT. REAL VALUE.
- Club Direct Care service team for club parents
- Built-in rewards, resources & fundraising tools
- End-to-end partnership all season long
How It Works for Your Softball Club
MY TEAM SHOP+Connect with a pro
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Connect with a pro
Let a dedicated expert guide you every step of the way.
Pick your gear
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Pick your gear
Customize an all-star player pack from top softball brands.
Launch your softball shop
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Launch your softball shop
Streamline orders with our easy-to-use uniform design platform.
Track every order
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Track every order
Upload your roster and track everything in one dashboard.
The grand slam of delivery
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The grand slam of delivery
Keep your season on track with fastball deliveries.
A Game-Changing Partnership
Your Club, adidas Made
Get recognized on and off the field with custom club uniform branding, facility signage and naming rights—designed to help your club stand out. Only available at BSN SPORTS.
Exclusive Styles & Designs
Access limited-edition designs, curated by BSN SPORTS. Get it before the season starts—in as little as two weeks—so your club makes a statement before the first pitch.
Get It Custom in No Time
From batting gloves to backpacks, select adidas gear ships in two business days—fast enough to keep your players equipped and your season on track.
Every Order Earns More
As an adidas x BSN SPORTS Club Direct partner, your program will earn free gear on every qualifying purchase—from uniforms to your favorite fanwear.
Partner With Pro Softball Brands
BSN SPORTS’ Victory Uniforms
Choose from custom options, uniquely made to elevate your team.
Nike. Go for Legendary.
Stocked with legendary styles and designs, delivered at speed.
Feel the Difference with Wilson
Get premium gear from fan favorites like EvoShield, DeMarini and Louisville Slugger.
Exclusive Access to adidas
Outfit your team in legendary designs and custom uniforms, only at BSN SPORTS.
Get Support All Season Long
Introducing Club Direct Care
For Parents
Extended Hours
Club Direct Care is just a chat, text, call or email away.
Order With Ease
Shop your player’s customized team gear in one place.
For Coaches
Your Go-To Rep
Connect with a Club Specialist who gets the game—and your team.
On-Site Fittings
Get peace of mind in real time with live uniform try-ons.
Scale with confidence, season after season
Softball Programs & Support
Unlock more freebies
Rack up FREE softball gear for coaches and financial perks that give your club an advantage—all from being a Club Direct partner.
Raise more money
Thanks to our partnership with Snap! Raise, budget isn’t a barrier. Get early access to funds raised to grow your softball club.
Build Strong Programs
Unlock training and development content that elevates athletes, empowers coaches and engages parents to build a strong, connected club program.
Turn Players into Leaders
Support your players with best-in-class curriculum and resources to build resilience for this season, and the next.
Your Partner in Softball
Gain more than a team apparel vendor—gain a partner who knows the game. Access free tips, tricks and playbooks curated by softball pros.
Access Growth Programs Now
Get Started TodayFromfirstpitchtoplayoffs,it’sgameon.Everyparentwhocheers,everyfanwhocelebrates,andeverycoachandownerwhoknowsthesecrettoagrandslamthatchangeseverything.
BSNSPORTSisn’tjustaboutsellinggear—it’saboutbuildingthefoundationforlegendaryclubs.Nomissedgames.Nolast-minutescrambling.Thisissoftballforproleagues.
How BSN SPORTS Helps Club Softball Programs
Since 1972, we’ve made it our mission to elevate the student-athlete experience, removing everyday hassles so clubs can quickly order custom uniforms, apparel, gear and merchandise from the world’s top brands. In addition, we provide deep expertise in softball and at every level—from recreational leagues and club and travel organizations to high school, collegiate, travel and pro teams.
To learn more about how Varsity Brands elevates and personalizes student experiences in Sport and Spirit, visit varsitybrands.com.