Skip to main content

Layout generated at 10/29/2025, 9:55:52 AM

Page generated at 10/29/2025, 9:55:52 AM

Your Home Plate Advantage

Get Started
Premium custom uniforms from powerhouse brands
Fast direct-to-athlete delivery & dedicated service
Programs that keep your club performing at its best

Why BSN?

Factory-Direct. Reliable Speed.

GET YOUR GEAR FASTER

  • Direct delivery of custom looks from elite brands
  • Dedicated warehouse capacity to ensure fast turnaround
  • Stock uniforms ship in days, custom as soon as 2 weeks

Simplify Your Season with My Team Shop+

BUILT FOR CLUB SOFTBALL PRECISION

  • Seamless shop coordination across your entire club
  • Central hub for managing your team roster
  • Orders shipped straight to players’ doorsteps

Service That Powers Club Growth

REAL SUPPORT. REAL VALUE.

  • Club Direct Care service team for club parents
  • Built-in rewards, resources & fundraising tools
  • End-to-end partnership all season long

How It Works for Your Softball Club

MY TEAM SHOP+

Connect with a pro

+

Let a dedicated expert guide you every step of the way.

Pick your gear

+

Customize an all-star player pack from top softball brands.

Launch your softball shop

+

Streamline orders with our easy-to-use uniform design platform.

Track every order

+

Upload your roster and track everything in one dashboard.

The grand slam of delivery

+

Keep your season on track with fastball deliveries.

BSN SPORTS + adidas

A Game-Changing Partnership

Your Club, adidas Made

Get recognized on and off the field with custom club uniform branding, facility signage and naming rights—designed to help your club stand out. Only available at BSN SPORTS.

Exclusive Styles & Designs

Access limited-edition designs, curated by BSN SPORTS. Get it before the season starts—in as little as two weeks—so your club makes a statement before the first pitch.

Get It Custom in No Time

From batting gloves to backpacks, select adidas gear ships in two business days—fast enough to keep your players equipped and your season on track.

Every Order Earns More

As an adidas x BSN SPORTS Club Direct partner, your program will earn free gear on every qualifying purchase—from uniforms to your favorite fanwear.

Partner With Pro Softball Brands

BSN SPORTS’ Victory Uniforms

Choose from custom options, uniquely made to elevate your team.

Own It

Nike. Go for Legendary.

Stocked with legendary styles and designs, delivered at speed.

Level Up

Feel the Difference with Wilson

Get premium gear from fan favorites like EvoShield, DeMarini and Louisville Slugger.

Play Ball

Exclusive Access to adidas

Outfit your team in legendary designs and custom uniforms, only at BSN SPORTS.

Get Access

Get Support All Season Long

Introducing Club Direct Care

For Parents

Extended Hours

Club Direct Care is just a chat, text, call or email away.

Order With Ease

Shop your player’s customized team gear in one place.

For Coaches

Your Go-To Rep

Connect with a Club Specialist who gets the game—and your team.

On-Site Fittings

Get peace of mind in real time with live uniform try-ons.

Scale with confidence, season after season

Softball Programs & Support

Unlock more freebies

Rack up FREE softball gear for coaches and financial perks that give your club an advantage—all from being a Club Direct partner.

Raise more money

Thanks to our partnership with Snap! Raise, budget isn’t a barrier. Get early access to funds raised to grow your softball club.

Build Strong Programs

Unlock training and development content that elevates athletes, empowers coaches and engages parents to build a strong, connected club program.

Turn Players into Leaders

Support your players with best-in-class curriculum and resources to build resilience for this season, and the next.

Your Partner in Softball

Gain more than a team apparel vendor—gain a partner who knows the game. Access free tips, tricks and playbooks curated by softball pros.

Access Growth Programs Now

Get Started Today

Fromfirstpitchtoplayoffs,it’sgameon.Everyparentwhocheers,everyfanwhocelebrates,andeverycoachandownerwhoknowsthesecrettoagrandslamthatchangeseverything.

BSNSPORTSisn’tjustaboutsellinggear—it’saboutbuildingthefoundationforlegendaryclubs.Nomissedgames.Nolast-minutescrambling.Thisissoftballforproleagues.

How BSN SPORTS Helps Club Softball Programs

Since 1972, we’ve made it our mission to elevate the student-athlete experience, removing everyday hassles so clubs can quickly order custom uniforms, apparel, gear and merchandise from the world’s top brands. In addition, we provide deep expertise in softball and at every level—from recreational leagues and club and travel organizations to high school, collegiate, travel and pro teams.


To learn more about how Varsity Brands elevates and personalizes student experiences in Sport and Spirit, visit varsitybrands.com.

All Things BSN SPORTS. Straight to Your Inbox.

Sign up now to receive the latest BSN SPORTS news, discounts and benefits.