Changing the Game
From premium uniforms to powerhouse brands—get fast direct-to-athlete delivery and dedicated service that keeps your club performing at its best.
Get startedFind your sport
Club direct
Why BSN?
Factory-direct. Reliable speed.
GET YOUR GEAR FASTER
- Direct delivery of custom looks from elite brands
- Dedicated warehouse capacity to ensure fast turnaround
- Stock uniforms ship in days, custom as soon as 2 weeks
Simplify Your Season with My Team Shop+
BUILT FOR CLUB PRECISION
- Seamless shop coordination across your entire club
- Central hub for managing your team roster
- Orders shipped straight to players’ doorsteps
Service That Powers Club Growth
REAL SUPPORT. REAL VALUE.
- Club Direct Care service team for club parents
- Built-in rewards, resources & fundraising tools
- End-to-end partnership all season long
Premium Features Your Club Can’t Get Anywhere Else
Brands You Trust. Exclusives You Want. Speed You Need. Value You Expect.
More Top Brands
Outfit your teams, coaches and fans in the hottest gear from iconic brands, only from BSN SPORTS’ Club Direct.
More Speed
Gear up for game day faster with easy uniform solutions, plus fanwear and equipment delivered in record time.
More Customization
Level up your team’s branding with bold fonts, styles and colors. The biggest win? Go from design to delivery without delay.
More Exclusives
Shop the latest in product exclusives, premium rewards and brand fits you can’t find anywhere else.
More Value
Meet your budget without compromising. Unlock flexible pricing, FREE gear and fundraising tools to build your dream team.
How it works for your club
MY TEAM SHOP+Connect with a pro
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Connect with a pro
Let a dedicated expert guide you every step of the way.
Pick your gear
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Pick your gear
Customize an all-star player pack from top brands.
Launch your shop
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Launch your shop
Streamline orders with our easy-to-use uniform design platform.
Track every order
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Track every order
Upload your roster and track everything in one dashboard.
Delivered. Game ready.
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Delivered. Game ready.
Keep your season on track with speedy deliveries.
Get Support All Season Long
Introducing Club Direct Care
For Parents
Extended Hours
Club Direct Care is just a chat, text, call or email away.
Order With Ease
Shop your player’s customized team gear in one place.
For Coaches
Your Go-To Rep
Connect with a Club Specialist who gets the game—and your team.
On-Site Fittings
Get peace of mind in real time with live uniform try-ons.
Scale with confidence, season after season
Growth programs & support
Unlock more freebies
Rack up FREE gear for coaches and financial perks that give your club an advantage—all from being a Club Direct partner.
Raise more money
Thanks to our partnership with Snap! Raise, budget isn’t a barrier. Get early access to funds raised to grow your club.
Build Strong Programs
Unlock training and development content that elevates athletes, empowers coaches and engages parents to build a strong, connected club program.
Turn Players into Leaders
Support your players with best-in-class curriculum and resources to build resilience for this season, and the next.
Your Partner in Sports
Gain more than a team apparel vendor—gain a partner who knows the game. Access free tips, tricks and playbooks curated by industry pros.
Access growth programs now
Get Started TodayYourclubisbiggerthanthegame.It’stheplayerswhogivetheirall.Theparentswhorallybehindthescenes.Andthecoacheswhodrivetheirteamstogreatness,timeandtimeagain.
Here’stotheplaysthatmakeusbelieveanythingispossible.Evenonthosedayswhenasinglepointcanmakeallthedifference—BSNSPORTSiscommittedtohelpingyouwin.
How BSN SPORTS Helps Club and Travel Teams
Since 1972, we’ve made it our mission to elevate the student-athlete experience, removing everyday hassles so clubs can quickly order custom uniforms, apparel, gear and merchandise from the world’s top brands. In addition, we provide deep expertise in nearly every sport and at every level—from recreational leagues and club and travel organizations to high school, collegiate, travel and pro teams.
To learn more about how Varsity Brands elevates and personalizes student experiences in Sport and Spirit, visit varsitybrands.com.