The Ultimate Goal

Get Started

Premium custom uniforms from powerhouse brands

Fast direct-to-athlete delivery & dedicated service

Programs that keep your club performing at its best

Factory-Direct. Reliable Speed.

GET YOUR GEAR FASTER

Direct delivery of custom looks from elite brands
Dedicated warehouse capacity to ensure fast turnaround
Stock uniforms ship in days, custom as soon as 2 weeks

Simplify Your Season with My Team Shop+

BUILT FOR CLUB SOCCER PRECISION

Seamless shop coordination across your entire club
Central hub for managing your team roster
Orders shipped straight to players’ doorsteps

Service That Powers Club Growth

REAL SUPPORT. REAL VALUE.

Club Direct Care service team for club parents
Built-in rewards, resources & fundraising tools
End-to-end partnership all season long

How It Works for Your Soccer Club

MY TEAM SHOP+

Connect with a pro

Let a dedicated expert guide you every step of the way.

Pick your gear

Customize an all-star player pack from top soccer brands.

Launch your soccer shop

Streamline orders with our easy-to-use uniform design platform.

Track every order

Upload your roster and track everything in one dashboard.

The Hat Trick of delivery

Keep your season on track with deliveries that score every time.

Request a Demo

Partner with Pro Soccer Brands

Nike. Get Favorites Fast.

Stocked with uniforms you love, all delivered before game day.

Own It

Fresh Fits with Puma

Flex your style on and off the field with trending footwear and apparel.

Try On

BSN SPORTS’ Victory Uniforms

Choose from custom options uniquely made to elevate your team.

Own It

Get Support All Season Long

Introducing Club Direct Care

For Parents

Extended Hours

Club Direct Care is just a chat, text, call or email away.

Order With Ease

Shop your player’s customized team gear in one place.

Get Support

For Coaches

Your Go-To Rep

Connect with a Club Specialist who gets the game—and your team.

On-Site Fittings

Get peace of mind in real time with live uniform try-ons.

Connect Now

Scale with Confidence, Season After Season

Soccer Programs & Support

Unlock more freebies

Rack up FREE soccer gear for coaches and financial perks that give your club an edge—all from being a Club Direct partner.

Earn More

Raise more money

Thanks to our partnership with Snap! Raise, budget isn’t a barrier. Get early access to funds raised to grow your soccer club.

Secure Funds

Build Strong Programs

Unlock training and development content that elevates athletes, empowers coaches and engages parents to build a strong, connected club program.

Build Strength

Turn Players into Leaders

Support your players with best-in-class curriculum and resources to build resilience for this goal and the next.

Inspire Greatness

Your Partner in Soccer

Gain more than a team apparel vendor—gain a partner who knows the game. Access free tips, tricks and playbooks curated by soccer pros.

Build Legacy

Access Growth Programs Now

Get Started Today

Thesoundofthewhistleisjustthebeginning.Yourteamismorethanitsplayers—it’stheowners,coachesandparentswhobelieveinthefirstshotatgloryuntilthelastkick.

Witheachgame,greatnessdemandsmore.BSNSPORTSisyourassist,onandoffthefield,bringingyouonestepclosertoyourgoaleverytime.

How BSN SPORTS Helps Club Soccer Programs

Since 1972, we’ve made it our mission to elevate the student-athlete experience, removing everyday hassles so clubs can quickly order custom uniforms, apparel, gear and merchandise from the world’s top brands. In addition, we provide deep expertise in soccer at every level—from recreational leagues and club and travel organizations to high school, collegiate, travel and pro teams.

To learn more about how Varsity Brands elevates and personalizes student experiences in Sport and Spirit, visit varsitybrands.com.