Two Trusted Names. One Solution.
Why BSN?
More Support for Your Team
LAX.COM POWERED BY BSN SPORTS
- Trusted lacrosse expertise and support
- Complete solutions for your club
- Scalable fulfillment capabilities
Simplify Your Season with My Team Shop+
BUILT FOR CLUB LACROSSE PRECISION
- Seamless, year-round shop for your entire club
- Central hub to manage your team roster
- Orders ship straight to players’ doorsteps
Service That Powers Club Growth
REAL SUPPORT. REAL VALUE.
- Club Direct Care service team for club parents
- Built-in rewards, resources & fundraising tools
- End-to-end partnership all season long
How It Works for Your Lacrosse Club
MY TEAM SHOP+Connect with a pro
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Connect with a pro
Let a dedicated expert guide you every step of the way.
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Pick your gear
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Pick your gear
Customize top-brand lacrosse player packs in our simple design platform.
Launch your lacrosse shop
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Launch your lacrosse shop
Enable year-round ordering with support for new player additions.
Track every order
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Track every order
Upload your roster and follow orders right to your players’ doors.
The Fast Break of Delivery
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The Fast Break of Delivery
Keep your season on track with quick-hit deliveries.
A Game-Changing Partnership
UNDER ARMOUR DIRECT FROM BSN SPORTS
Exclusive Under Armour Direct uniforms. Custom styles designed to help your club stand out. SHIPPED IN 4 WEEKS OR LESS.
EXCLUSIVE STYLES & DESIGNS
Make a statement before the first whistle with Under Armour Direct custom branding, premium designs, and a full range of gear only available through Lax.com powered by BSN SPORTS.
CUSTOM GEAR. DELIVERED FAST
From polos and fleeces to footwear and backpacks, select Under Armour gear prints and ships in just 1-2 business days, so your season stays on track.
Every Order Earns More
Perks of being a partner include earning free gear on every qualifying purchase—from uniforms to your favorite fanwear.
Partner with Pro Lacrosse Brands
Nike. Get Favorites Fast.
Stocked with uniforms you love, all delivered before game day.
Play It Safe with Cascade
Rock the best helmets in the game, designed with safety in mind.
Fueled by Under Armour
Grab your team’s must-have gear—jerseys, cleats, fanwear and more.
BSN SPORTS’ Victory Uniforms
Choose from custom options uniquely made to elevate your team.
Maverik. The Future is Here.
Gear built by players, for players—with the toughest on-field demands.
Own the Field with STX
Dominate every play with elite gear built for speed, control, and precision.
Get Support All Season Long
Introducing Club Direct Care
For Parents
Extended Hours
Club Direct Care is just a chat, text, call or email away.
Order With Ease
Shop your player’s customized team gear in one place.
For Coaches
Your Go-To Rep
Connect with a Club Specialist who gets the game—and your team.
On-Site Fittings
Get peace of mind in real time with live uniform try-ons.
Scale with confidence, season after season
Lacrosse Programs & Support
Unlock more freebies
Rack up FREE lacrosse gear for coaches and financial perks that give your club an advantage—all from being a Club Direct partner.
Raise more money
Thanks to our partnership with Snap! Raise, budget isn’t a barrier. Get early access to funds raised to grow your lacrosse club.
Build Strong Programs
Unlock training and development content that elevate female athletes, empowers coaches and engages parents to build a strong, connected club program.
Turn Players into Leaders
Support your players with best-in-class curriculum and resources to build resilience for this season and the next.
Your Partner in Lacrosse
Gain more than a team apparel vendor—gain a partner who knows the game. Access free tips, tricks and playbooks curated by lacrosse pros.
Access Growth Programs Now
Lacrossedemandsmorethanskill—ittakestrust,grit,anddetermination.Fromthetraditionsthatshapedthesporttotheinnovationsdrivingitforward,it'sbuiltbyplayers,coaches,andfamilieswhoarecommittedtogettingbettereveryday.
We'rehereforthebuilders—thecoachesshapingsomethinglastingandtheplayerswhoputintheworkeveryday.Builtbycurrentandformerplayers,coaches,andfans,wedelivertheexpertise,products,andsupportprogramsneedtothrive.Becausethebestprogramsaren'tborn—they'rebuilt.
How BSN SPORTS Helps Club Lacrosse Programs
Since 1972, BSN SPORTS has helped elevate the student-athlete experience by removing everyday hassles and making it easier for programs to outfit teams with custom uniforms, apparel, equipment and merchandise from the world’s leading brands. In 2026, BSN SPORTS acquired Lax.com, combining BSN SPORTS’s industry-leading scale and operational expertise with the authenticity, credibility and trust Lax.com has built within the lacrosse community.
